Releese for Managers

More creating, less managing: David Allen on running releases with Releese

After managing distribution, assets, and release coordination across several tools, producer David Allen moved his projects into one connected system, giving him clearer control over releases and more time to focus on music.

About David Allen

David Allen is a producer responsible for distributing and managing releases for multiple artists alongside his own projects.

His work involves coordinating releases, organizing assets, managing collaborators, and ensuring projects move smoothly from production to distribution.

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Type: Artist / Producer
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Key responsibilities: Distribution, release coordination, collaboration management

Before Releese

Before switching, David managed releases and related workflows across multiple platforms.

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Assets, distribution, and smart links handled in separate tools
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Release coordination required jumping between platforms
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Managing collaborators and files created extra manual work
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Tracking projects across platforms made it easier for details to slip through the cracks
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Time spent on distribution and organization slowed down creative work
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“Some things got missed because you had to deal with so many platforms for everything you needed — storage, smart links, distribution, scheduling, analytics.”
— David Allen, Producer

Why David chose Releese

David began looking for a platform that could simplify how he handled distribution and project coordination.

Instead of juggling several tools for releases, assets, and collaboration, he wanted a system where everything could live together.

Core capabilities adopted:
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Distribution and release management
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Automated royalty splits
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File sharing and collaboration tools
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Smart links and marketing tools

Transitioning from multiple platforms to one workspace

David discovered Releese through industry connections and quickly integrated it into his release workflow.

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Onboarding approach

Started using the platform while continuing to manage ongoing releases

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Migration

Existing projects and collaborators moved into the system

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Adoption

Artists and collaborators began accessing files and release information directly through the platform

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How Releese simplified David Allen’s release workflow

With releases, collaborators, and assets organized inside one platform, David gained better visibility and control across his projects.

Area
Before
After
Impact
Release management
Projects spread across multiple tools
All releases organized in one system
Clearer oversight across projects
Collaboration
Files and assets shared manually
File sharing through platform links
Faster coordination with artists
Distribution workflow
Multiple platforms required
Distribution handled in one place
Less switching between tools
Project visibility
Hard to track everything at once
Centralized view of releases
Reduced operational complexity
Team focus
Time spent on repetitive tasks
More time for strategic work
Greater operational efficiency
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“The biggest factor is we don’t need to deal with paying out royalties manually. Things like recoupments are great features for us.”
— Daniel Asserhad, Label Manager

Key improvements

Connected music workflows

Releases, assets, and collaborators stay organized in one system.

Less time spent on admin

Handling distribution and project coordination takes fewer steps.

Simpler release oversight

Projects and collaborators are easier to track across releases.

Faster collaboration

Files and assets can be shared directly through the platform.

How David’s workflow looks today

With Releese, David can now:

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Manage releases and collaborators in one system
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Keep project files and assets organized
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Coordinate releases without switching between tools
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Focus more time on producing and developing music

Long-term impact

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More organized release workflows
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Better control across multiple projects
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Less time spent managing distribution logistics
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More time focused on creative work
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“Before using Releese, managing releases meant jumping between several platforms. Having everything connected in one place made the process far easier to organize.”
— David Allen, Producer