Releese for Managers

How BLNDR gave artists clearer royalty data and saved hours doing it

As BLNDR began releasing more music and working with more artists, founder Calvin Ngo needed a more structured way to manage distribution, royalties, and release coordination. By moving his label’s workflow into Releese, he brought releases, fan links, and financial transparency into one connected system.

About BLNDR

BLNDR is a record label and tastemaker platform founded by Calvin Ngo. As founder and CEO, Calvin oversees artist relationships, contracts, release planning, and royalty management across the label.

His responsibilities include coordinating releases, managing splits and recoups, and ensuring artists have clear visibility into how their music performs and generates revenue.

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Type: Label
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Key responsibilities: Distribution, contracts, royalties, artist coordination

Before Releese

Before adopting Releese, Calvin relied on several separate tools to manage the label’s operations. Distribution, royalty tracking, and fan link creation all happened in different platforms. As the label began scaling, this fragmented setup made releases harder to manage.

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Distribution handled in one platform
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Fan links created using external services
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Royalty splits and recoups tracked manually
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Artist onboarding and collaboration required extra coordination
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Managing multiple tools slowed down the release process
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“Before finding Releese, it was hard to find a distributor as robust and transparent while also making the artist onboarding process simple.”
— Calvin Ngo, Founder & CEO, BLNDR

Why BLNDR chose Releese

As BLNDR grew, Calvin began looking for a platform that could bring distribution, marketing tools, and royalty management into one place.

He wanted a system that could scale alongside the label without adding more operational complexity.

Core capabilities adopted:
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Distribution and release management
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Automated royalty splits and recoups
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Smart links and fan link generation
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Transparent reporting for artists

Adopting Releese as BLNDR’s operational backbone

BLNDR integrated Releese directly into its release workflow. Instead of rebuilding processes from scratch, Calvin began managing new releases through the platform while gradually bringing the rest of the catalog into the system.

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Onboarding approach

Started managing releases through Releese as new projects launched

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Migration

Catalog assets and collaborators added over time

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Adoption

Artists gained clearer access to release and royalty information

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“As my business continues to grow, I appreciate efficiency more and more. Not having to hop around on multiple sites for each release has been a huge time saver.”
— Calvin Ngo, Founder & CEO, BLNDR

What changed once releases ran through one platform

After adopting Releese, BLNDR’s release workflow became easier to manage across several areas.

Area
Before
After
Impact
Distribution
Managed separately from marketing tools
Distribution and fan links connected
Faster release preparation
Royalty tracking
Manual accounting for splits and recoups
Automated royalty logic
Less manual reconciliation
Artist transparency
Artists relied on updates from the label
Clear visibility into royalty breakdowns
Stronger trust with artists
Release workflow
Multiple tools required for each release
One platform for release coordination
Reduced operational complexity
Team focus
Time spent on repetitive tasks
More time for strategic work
Greater operational efficiency
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“The biggest factor is we don’t need to deal with paying out royalties manually. Things like recoupments are great features for us.”
— Daniel Asserhad, Label Manager

Key improvements

One platform for release operations

Distribution, smart links, and catalog management now live in the same system.

Faster release preparation

Generating fan links and distributing music can happen within the same workflow.

Transparent royalty data

Artists can clearly see earnings and royalty breakdowns.

Simpler artist collaboration

Artists stay informed through clearer reporting and structured release workflows.

Beyond daily workflows

With Releese, BLNDR can now:

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Manage distribution and fan links in one workflow
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Provide clearer royalty visibility for artists
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Coordinate releases without switching between tools
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Store release assets and backups in one platform

Long-term impact

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A more scalable release workflow
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Greater transparency for artists
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Less operational complexity as the label grows
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More time focused on artist development and releases
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“Releese is essential to my business.”
— Calvin Ngo, Founder & CEO, BLNDR