Releese for Managers

Daniel Asserhad replaced four tools with one — and never looked back

After taking over daily operations for a growing label, Daniel Asserhad needed a distributor that could handle releases, royalties, and artist coordination without relying on multiple platforms. By moving label operations into Releese, his team was able to simplify payouts, reduce repetitive admin work, and keep artists more informed about their earnings.

About Daniel Asserhad

Daniel Asserhad works in label management and operations, overseeing day-to-day tasks across artist communication, marketing, and release coordination.

His responsibilities include coordinating releases, managing royalty payouts, supporting artists, and keeping label operations organized across teams.

Green checkmark icon indicating confirmation or success.
Type: Label
Green checkmark icon indicating confirmation or success.
Key responsibilities: Artist communication, A&R, marketing, release management, royalty payouts

Before Releese

Before adopting Releese, Daniel’s team relied on several different tools to manage distribution, royalties, and marketing. As the label grew, coordinating these tools became more time-consuming and harder to manage across artists and releases.

Green checkmark icon indicating confirmation or success.
Distribution handled through external platforms
Green checkmark icon indicating confirmation or success.
Royalty payouts processed manually
Green checkmark icon indicating confirmation or success.
Multiple tools required to manage label operations
Green checkmark icon indicating confirmation or success.
Limited visibility for artists into payouts and performance
Green checkmark icon indicating confirmation or success.
Operational complexity increased as the label expanded
Five green stars in a horizontal row representing a top rating.
“Generally finding a distributor that just has it all — easy management of payouts to artists, a straight-forward platform, built-in smart links — basically anything to smoothen the label operations so we don't need 400 platforms.”
— Daniel Asserhad, Label Manager

Choosing a distributor that could support the label’s growth

When Daniel took over label ownership responsibilities, the team began searching for a distributor that could support their operations as they scaled.

They wanted a platform that combined the tools needed to run releases while keeping the experience simple for both the label and its artists.

Core capabilities adopted:
Green checkmark icon indicating confirmation or success.
Distribution and release management
Green checkmark icon indicating confirmation or success.
Automated royalty splits and recoups
Green checkmark icon indicating confirmation or success.
Built-in smart links and marketing tools
Green checkmark icon indicating confirmation or success.
Artist visibility into earnings and releases

Transitioning label operations into Releese

Daniel’s team integrated Releese into their label workflow by gradually managing releases and royalties through the platform. Instead of continuing to manage each process separately, they began running their releases, artist payouts, and communication through one system.

White icon of a checklist with check marks inside a purple square button.
Onboarding approach

Platform setup aligned with the label’s existing workflow

Black icon of a folder with a musical note on a white square background with rounded corners
Migration

Releases and collaborators added to the systemReleases and collaborators added to the system

Icon of two hands shaking representing a handshake.
Adoption

Artists gained clearer visibility into earnings and activity

Five green stars in a horizontal row representing a top rating.
“Everything in Releese is just so built-in and straight-forward. It’s super easy to work with.”
— Daniel Asserhad, Label Manager

What improved once the label ran on one platform

After adopting Releese, Daniel’s team saw improvements across several areas of daily operations.

Area
Before
After
Impact
Distribution
Managed separately from other tools
Distribution inside a unified platform
Simpler release coordination
Royalty payouts
Manual calculations and processing
Automated royalty splits and recoups
Less repetitive admin work
Artist transparency
Limited visibility into royalties
Clearer reporting and earnings visibility
Artists stay informed
Label operations
Multiple platforms for different tasks
One connected workflow
Reduced operational complexity
Team focus
Time spent on repetitive tasks
More time for strategic work
Greater operational efficiency
Five green stars in a horizontal row representing a top rating.
“The biggest factor is we don’t need to deal with paying out royalties manually. Things like recoupments are great features for us.”
— Daniel Asserhad, Label Manager

Key improvements

Simpler label management

Distribution, smart links, and catalog management now live in the same system.

Less time spent on repetitive tasks

Automation removes manual royalty calculations and payout management.

Greater transparency for artists

Artists can clearly see how royalties are calculated and distributed.

Better communication with collaborators

Artists stay informed and connected to label operations.

Beyond daily workflows

With Releese, Daniel’s team can now

Green checkmark icon indicating confirmation or success.
Manage releases and distribution in one system
Green checkmark icon indicating confirmation or success.
Automate royalty splits and recoups
Green checkmark icon indicating confirmation or success.
Keep artists informed about earnings and activity
Green checkmark icon indicating confirmation or success.
Run label operations with fewer platforms

Long-term impact

Green arrow pointing to the right.
More efficient label management
Green arrow pointing to the right.
Greater transparency with artists
Green arrow pointing to the right.
Less time spent on repetitive admin work
Green arrow pointing to the right.
More focus on growth and artist development
Five green stars in a horizontal row representing a top rating.
“Releese has drastically improved our label management operations. We’re able to communicate easily and be super transparent with artists.”
— Daniel Asserhad, Label Manager