This case study examines how electronic music artist 7SKIES leveraged Releese Smart Links to efficiently promote his music across streaming platforms, particularly focusing on optimizing advertising spend on Meta and TikTok.
This case study examines how electronic music artist 7SKIES leveraged Releese Smart Links to efficiently promote his music across streaming platforms, particularly focusing on optimizing advertising spend on Meta and TikTok.
Like many independent artists, 7SKIES needed to maximize the impact of his promotional budget while effectively tracking performance metrics to understand his return on investment.
7SKIES implemented a targeted approach using Releese Smart Links:
The Releese Smart Links technology allowed 7SKIES to connect tracking pixels to landing pages specifically optimized for advertising platforms. When users clicked on ads, Releese registered these as View_Content events on Meta's platforms, enabling better optimization of the advertising algorithm. By using server-side events, Meta tends to provide better audiences when running ads.
57% of streams came from high-value sources:
The most significant finding was how effectively the Releese Smart Links translated ad clicks into meaningful streaming activity. The initial 145 pre-saves and subsequent click-throughs led to substantial algorithmic playlist inclusion, demonstrating that the platform's ability to optimize for the View_Content event successfully signaled to streaming services that the content was engaging and worthy of algorithmic promotion.
With a $200 investment yielding over 21,000 streams and nearly 1,200 library saves, 7SKIES achieved an extremely efficient promotion that extended far beyond initial ad clicks. The 57.6% CTR is particularly notable, as it's significantly higher than industry averages for music promotion campaigns.
This case study demonstrates how even with a modest budget, artists can achieve significant streaming results by using technologies like Releese Smart Links that optimize for platform-specific events and provide seamless user experiences across multiple streaming services.
From bedroom producers to global stars, a new UMG–Udio partnership is bringing studio-quality creativity to anyone with an idea and an internet connection.
Music marketing isn't about shouting louder than everyone else. It's about building a brand, finding your audience, and creating enough momentum that the right people can't help but pay attention. From social media and streaming platforms to networking and collaborations, every successful artist uses marketing as the bridge between great music and the fans who need to hear it.
The Spotify playbook has quietly been rewritten. Editorial placements now follow the algorithm, not the other way around, and artists who understand how to drive saves, retention, and off-platform traffic are pulling ahead. This is a practical look at what’s changed and how to adapt before you fall behind.
Tidal stands out as more than a streaming platform, it’s an artist-owned ecosystem built around fairer payouts, premium sound, and deeper fan connection. This guide breaks down how its HiFi focus and artist-first model can actually change how musicians get heard and paid in today’s streaming landscape.
Get new ways to manage your entire music business from one place.
In today's digital landscape, understanding data has become pivotal for businesses aiming to thrive. With a myriad of analytics tools at our disposal, tracking performance, demographics, and marketing results is not just a luxury, but a necessity. Let's dive into why data matters and how it can reshape business strategies.
Some of the most popular streaming sites are Spotify, Apple Music, Tidal, iHeartRadio, etc. It is here that free music distribution platforms come into the picture and they are the best possible answer to the budding artist’s or newcomer’s aspirations
.webp)
In this article, we'll dive into the ins and outs of Spotify's royalty calculations, the factors affecting royalty rates, and how artists can increase their earnings on the platform.
Join Releese
Join Releese to start managing your music business from one platform.
By clicking Submit you agree to with our Privacy Policy and provide consent to receive updates from our company.
.svg){kind=small}