How to Get Fans to Pre-Save Your Music on Spotify
By Maxence Pepin07 February, 2023
Pre-saving on Spotify is an effective way for musicians to get their music heard by more people. Pre-saving allows listeners to be reminded when the song is released and to automatically add it to their personal collection. As an artist, it’s important to create a pre-save campaign that engages and builds anticipation for your new music. In this article, we will discuss why pre-saving on Spotify is important, how to find and engage your audience, how to build your pre-save campaign, and how to track the results of your pre-save campaign.
Why Pre-Save Your Music on Spotify?
Pre-saving music on Spotify is a great way to engage with your fans and build excitement for your new releases. It helps to increase hype and anticipation for a release, which can lead to more streams of your music when it is released. It also gives listeners the chance to be the first to hear your new music and add it to their personal library. It also helps you build a stronger relationship with your fans by allowing them to be involved in the creative process.
Pre-saving music on Spotify also allows you to track the progress of your music and see how many people have pre-saved it. This can be a great way to measure the success of your promotional efforts and see how your music is resonating with your fans. Additionally, pre-saving your music on Spotify can help you to reach new listeners and expand your fan base.
What is a Pre-Save on Spotify?
Pre-saving on Spotify is the process of allowing listeners to “pre-save” an artist’s upcoming release before it’s released. It allows them to add the track to their personal library before it’s officially released, so they can listen to it as soon as it’s out. Pre-saving also helps artists generate hype and anticipation for their upcoming releases.
When a listener pre-saves a track, they will receive a notification when the track is officially released. This helps to ensure that they don’t miss out on the release. Additionally, pre-saving can help to boost an artist’s streaming numbers, as the track will be added to the listener’s library and will be available for streaming as soon as it’s released.
Finding and Engaging Your Audience
Before you start creating a pre-save campaign, it’s important to find and engage your target audience. The key is to identify who is most likely to be interested in your music and reach out to them directly. You can do this by using social media platforms such as Facebook, Twitter, and Instagram, as well as email marketing campaigns. Additionally, you should make sure to interact with your fans on a regular basis by responding to comments and messages, as well as engaging in conversations around your music.
You can also use influencer marketing to reach a larger audience. By partnering with influencers who have a large following, you can get your music in front of more people and increase your chances of success. Additionally, you should consider using paid advertising to reach a wider audience. Paid ads can be a great way to get your music in front of potential fans and increase your pre-save numbers.
Building a Pre-Save Campaign
Once you’ve identified your target audience, you need to create a pre-save campaign that will engage them and build anticipation for your upcoming release. This can be done by creating a shareable link or landing page that links to your pre-save page on Spotify, which you can easily build on Releese. This link or page should contain information about your new release, as well as a link to the pre-save page. Additionally, you should create hype around the release by posting about it on social media and engaging with your fans.
You can also use email marketing to reach out to your fans and encourage them to pre-save your new release. You can create an email campaign that includes information about the release, as well as a link to the pre-save page. Additionally, you can use influencer marketing to reach a wider audience and create more buzz around your upcoming release. By partnering with influencers, you can reach a larger audience and increase the chances of your pre-save campaign being successful.
Creating a Landing Page for Your Pre-Save Campaign
Creating a landing page for your pre-save campaign is an effective way to showcase your music and engage with potential listeners. It should include information about the release, such as the title, cover art, artist bio, tracklist, release date, etc. Additionally, you should include a link to your pre-save page on Spotify, as well as any other relevant links such as artist websites or social media accounts.
You should also consider adding a video or audio clip of the song to the landing page. This will give potential listeners a taste of the music and help them decide if they want to pre-save it. Additionally, you can add a sign-up form to the page to capture email addresses and build your mailing list. This will allow you to keep in touch with your fans and keep them updated on your latest releases. Releese automatically collects your fans emails when they pre-save your release on Spotify.
Promoting Your Pre-Save Campaign
Once you’ve created a landing page for your pre-save campaign, it’s time to start promoting it. You can do this by sharing the link or page on social media platforms such as Facebook, Twitter, and Instagram. Additionally, you can use email marketing campaigns or even take out ads on streaming services such as Spotify. You should also make sure to interact with your fans and respond to any questions they may have about the release.
Analyzing and Tracking the Results of Your Pre-Save Campaign
Once you’ve launched your pre-save campaign, it’s important to track the results of it so you can understand what worked and what didn’t. You can do this by using analytics tools such as Google Analytics or tracking services from streaming services like Spotify. These tools will allow you to track the number of pre-saves, as well as the number of streams when the song is released. Releese offers in depth analytics which tracks user devices, location, email, sources, and engagement.
Tips for Maximizing Your Pre-Save Campaign
There are several tips you can follow to maximize the effectiveness of your pre-save campaign. Firstly, make sure you create a landing page that contains all relevant information about the release. Secondly, use social media platforms and email marketing campaigns to promote the pre-save campaign. Thirdly, interact with your fans on a regular basis and respond to any questions they may have about the release. Finally, track the results of your pre-save campaign using analytics tools so you can understand what worked and what didn’t.
Final Thoughts on Pre-Saving Music on Spotify
Pre-saving music on Spotify is an effective way for artists to get their music heard by more people. It helps increase hype and anticipation for a release, which can lead to more streams when it is released. Additionally, it helps build a stronger relationship with your fans by allowing them to be involved in the creative process. By following the tips outlined in this article, you can maximize the effectiveness of your pre-save campaigns and get more people listening to your music.