Music Licensing

How to promote your music on Spotify

By Polina Bondarenko

15 May, 2024

If you're a musician, promoting your music on Spotify can be an excellent way to reach a broader audience and grow your fanbase. With over 365 million monthly active listeners and robust algorithms, Spotify provides ample opportunities to showcase your music. In this article, we'll provide you with some practical tips on how to promote your music on Spotify effectively.

Understanding Spotify's algorithm

Before we dive into the practical tips, it's essential to understand how Spotify's algorithm works. Essentially, Spotify's algorithm prioritizes tracks that have higher engagement rates. This includes metrics such as the number of streams, saves, shares, and playlist adds.

However, it's important to note that there are many other factors that the algorithm considers. For example, the algorithm takes into account the listener's location, the time of day, and the device being used to listen to the music. Additionally, the algorithm considers the listener's listening history and the genres they typically listen to.

How Discover Weekly and Release Radar work

Spotify's discover weekly and release radar are two personalized playlists that are unique to every user. The playlists are powered by Spotify's algorithms that analyze listening data to recommend new artists and releases. To increase your chances of being featured on these playlists, focus on building engagement with your existing audience.

One way to do this is by encouraging your fans to save your tracks to their own playlists. This is because Spotify's algorithm considers the number of saves when determining which tracks to include on personalized playlists. Additionally, it's important to make sure that your tracks are being added to as many relevant playlists as possible. This can help to increase your streams and engagement, which can ultimately lead to being featured on personalized playlists.

Importance of monthly listeners and followers

Monthly listeners and Followers are two crucial metrics in building engagement with your audience. Spotify updates these metrics publicly, and they play a significant role in catching the attention of new fans, playlist curators, and record labels.

One way to increase your monthly listeners and followers is by promoting your music on social media platforms. This can help to drive traffic to your Spotify profile and increase your streams and engagement. Additionally, it's important to engage with your existing audience by responding to comments and messages and by sharing behind-the-scenes content.

Leveraging Spotify's personalized playlists

Spotify's personalized playlists are an excellent way to connect with new listeners. These playlists are curated based on the listener's listening habits, and they present unique opportunities for new artists to gain exposure.

To increase your chances of being featured on these playlists, focus on creating high-quality music that is unique and stands out from the crowd. Additionally, it's important to build engagement with your existing audience by sharing your music on social media platforms and encouraging your fans to save and share your tracks.

Overall, understanding how Spotify's algorithm works and focusing on building engagement with your existing audience is key to increasing your streams, followers, and ultimately, your success on the platform.

Optimizing your Spotify artist profile

Spotify artist profile is your ultimate marketing tool on the platform. It represents your music, brand, and identity. Therefore, it's crucial to optimize it for maximum impact.

Verifying your artist profile

Verifying your artist profile is an excellent way to increase your credibility on the platform. Verified profiles have a blue checkmark next to the artist name and are more likely to appear on personalized playlists and radio.

Verification also provides access to Spotify for Artists, which is a dashboard that provides valuable insights into your audience, streams, and playlists. This data can help you understand your fans' behavior and preferences, allowing you to make informed decisions about your music career.

Adding a compelling bio and images

Your artist bio and cover art are the first things that listeners see when they visit your profile. Make sure your bio highlights your music's unique qualities and captures your audience's attention. Use descriptive language to convey the mood, genre, and themes of your music.

In addition to your bio, you can also add photos and videos to your profile. These visual elements can help you tell your story and connect with your fans on a deeper level. Consider hiring a professional photographer or videographer to create high-quality visual content that represents your brand effectively.

Showcasing your top tracks and playlists

Spotify allows you to feature your top tracks and playlists on your artist profile. This feature presents a unique opportunity to showcase your best work and encourage new listeners to explore your music further.

When selecting your top tracks and playlists, consider your audience's preferences and the mood you want to convey. You can also update your featured tracks and playlists regularly to keep your profile fresh and engaging.

Finally, don't forget to promote your Spotify artist profile on your website, social media, and other marketing channels. Encourage your fans to follow you on Spotify and add your music to their playlists. With the right strategy and approach, your Spotify artist profile can help you reach new fans and build a successful music career.

Utilizing Spotify playlists

Playlists are an excellent tool for promoting your music and engaging with your existing audience. They also help to increase your chances of being featured on personalized playlists and radar.

However, simply creating a playlist and waiting for the streams to roll in isn't enough. To truly make the most out of Spotify playlists, you need to be strategic, creative, and proactive.

Getting featured on popular playlists

To get featured on popular playlists, you need to build relationships with curators and other artists on the platform. This means doing your research, finding playlists that align with your music style, and reaching out to the curators of those playlists.

But before you do that, make sure your music is of high quality. Take the time to perfect your craft and create something that stands out. Remember, curators receive hundreds of submissions every day, so you need to make sure your music is worthy of their attention.

Once you have built a loyal audience and have a few successful tracks under your belt, it's time to be proactive. Reach out to curators and other musicians, introduce yourself, and offer to collaborate or provide them with exclusive content.

Collaborating with other artists and curators

Collaborating with other artists and curators is an excellent way to build relationships and promote your music. Collaborations can be in the form of remixes, covers, or guest features. By collaborating with other artists, you can tap into their audience and potentially gain new fans.

Collaborating with curators can also help to get your music featured on popular playlists. If you have a good relationship with a curator, they may be more likely to add your music to their playlist or feature you in their blog.

Creating and promoting your own playlists

Creating and promoting your playlists is an excellent way to engage with your audience and promote your music. You can create a playlist of your music or curate a playlist of songs that are related to your music.

But don't stop there. You can also create playlists that align with your brand or interests. For example, if you're a fitness instructor, you could create a workout playlist. If you're a food blogger, you could create a playlist of songs that pair well with your favorite recipes.

Promote your playlists on social media, your website, and through collaborations with other artists and curators. The more exposure your playlists get, the more likely they are to gain traction and attract new fans.

Engaging with your audience

Engaging with your audience is an essential aspect of promoting your music on Spotify. It helps to build engagement and loyalty with your fans.

Connecting with fans through Spotify messaging

Spotify allows artists to connect with their fans through messaging. This feature presents a unique opportunity to build relationships with your audience and get feedback on your music.

Sharing your music on social media platforms

Social media platforms such as Facebook, Twitter, and Instagram are excellent tools for promoting your music on Spotify. Make sure you share your music regularly and encourage your fans to share it with their friends.

Encouraging fans to follow and share your music

Finally, encourage your fans to follow your artist profile on Spotify and share your music with their friends. This increases your reach and helps to build a loyal fanbase.

Final Words

Promoting your music on Spotify requires patience, hard work, and consistency. By leveraging Spotify's algorithm and utilizing the platform's features, you can build engagement with your audience and reach new fans. Remember to focus on creating high-quality music, building relationships with curators and other artists, and engaging with your fans.

Written byPolina Bondarenko

Lina Cooper is a young up and coming pop songwriter, artist, producer, a graduate of Berklee College, a self-proclaimed Yellow Manic Pixie Dream Girl and a Ukrainian native currently residing in LA.