Music Genres

How to get an official artist channel on YouTube

By Polina Bondarenko

16 May, 2024

If you're an artist looking to expand your online presence, creating an Official Artist Channel on YouTube is a great way to go. Not only will it help you increase your visibility, but it will also unify your presence on the platform, giving you access to a range of customization and monetization features. In this article, we'll take you through the process of setting up an Official Artist Channel, from understanding its benefits to meeting eligibility requirements and optimizing your content for success.

Understanding the Benefits of an Official Artist Channel

As a musician, having an online presence is essential to your success. With so many platforms available, it can be difficult to know which ones to focus on. However, YouTube is one platform that should not be overlooked. In fact, having an Official Artist Channel on YouTube can provide you with a range of benefits that can help take your career to the next level.

Increased Visibility and Credibility

One of the most significant benefits of having an Official Artist Channel is the increased visibility and credibility it provides. With your music, videos, and other content organized in one place, you'll have a much stronger presence on the platform and be able to attract more viewers and subscribers. This can help you gain more exposure and expand your fanbase, which is essential for any artist looking to grow their career.

In addition to increased visibility, having an Official Artist Channel also gives you added credibility. It shows that you're a serious artist who's invested in their career. This can be especially important when it comes to attracting industry professionals, such as record labels, managers, and booking agents. Having an Official Artist Channel can help you stand out from the crowd and make a positive impression on those who matter most.

Unified Presence for Your Music

If you're like many artists, you may have multiple channels or profiles across YouTube. While this can be beneficial in some ways, it can also be confusing for fans and make it harder for you to keep track of your content. With an Official Artist Channel, however, you'll be able to bring everything together in one place.

This includes your music videos, live performances, interviews, and more. By creating a unified presence for your music, you can help establish a clear brand identity and make it easier for fans to find and engage with your content. This can also help you stand out from other artists who may have a more scattered presence on the platform.

Customization and Monetization Features

Another benefit of having an Official Artist Channel is the range of customization and monetization features that come with it. For example, you can add custom banners and thumbnail images to your channel, which can help you establish a unique and recognizable brand identity. You can also create playlists of your favorite videos and songs, making it easier for fans to discover your music.

In addition to customization features, having an Official Artist Channel also allows you to monetize your content. This means you can earn money from your music by using ads and sponsorships. You can also cross-promote your other social media profiles and websites, driving more traffic to your brand overall.

In conclusion, having an Official Artist Channel on YouTube can provide you with a range of benefits that can help take your career to the next level. From increased visibility and credibility to unified presence and monetization features, an Official Artist Channel is a powerful tool for any musician looking to establish a strong online presence.

Meeting the Eligibility Requirements

Now that you know why an Official Artist Channel is a smart move for your career, let's talk about how to get one. The first step is to make sure you meet YouTube's eligibility requirements. Essentially, you need to:

Partner with a YouTube Music Distributor

In order to qualify for an Official Artist Channel, you need to be partnered with a YouTube Music distributor. This can be a company like TuneCore, DistroKid, or CD Baby, which will help you upload and distribute your music to YouTube and other platforms. Note that not all distributors are created equal, so it's important to do your research and choose a partner that's reputable and good at what they do.

Have a Substantial Presence on YouTube

YouTube wants to make sure that you're a serious artist who's committed to building your brand and engaging with your fans. To that end, you need to have a significant presence on the platform, with at least 3 official music videos uploaded to your channel. You also need to have a healthy number of views and subscribers, as well as a clean history with no copyright strikes or other issues. If you're just starting out on YouTube, it may take some time to build up your presence, but don't be discouraged!

Verify Your Channel

Finally, you need to verify your YouTube channel. This involves proving that you're the official representative of your brand and that you have the right to upload and manage content on your channel. To do this, you'll need to provide some basic information about yourself and your brand, as well as upload a copy of your government-issued ID or other verification documents. This process can take a few days, so be patient!

Setting Up Your Official Artist Channel

Once you meet the eligibility requirements, it's time to set up your Official Artist Channel. Here's what you need to do:

Claim Your Channel

If you've already uploaded music videos to YouTube, you may have an existing channel that's associated with your content. To claim this channel and turn it into an Official Artist Channel, you need to verify your ownership of the channel and then link it to your YouTube Music distributor. This will give you access to all of the features and benefits of an Official Artist Channel.

Merge Existing Channels

If you have multiple channels or profiles on YouTube, you can merge them into one Official Artist Channel for easier management. To do this, you'll need to follow YouTube's instructions for merging channels and make sure that all your content is associated with the same YouTube Music distributor.

Customize Your Channel Layout and Branding

Once you've claimed or merged your channel, the next step is to customize its layout and branding. You can do this by adding custom banners, thumbnails, and profile images that reflect your brand's style and personality. You can also create playlists of your favorite videos and songs to showcase your music and help fans discover new content.

Optimizing Your Channel for Success

Now that you have your Official Artist Channel set up, it's time to optimize your content and engage with your audience. Here are a few tips:

Create Engaging Content

The key to success on YouTube is creating content that people want to watch and share. This can include music videos, live performances, behind-the-scenes footage, interviews, and more. Make sure your content is high-quality and visually appealing, with good lighting, sound, and editing. You should also be consistent with your uploads, posting new content on a regular basis to keep your fans engaged.

Interact with Your Audience

YouTube is all about community, so it's important to interact with your fans and build relationships with them. You can do this by responding to comments, hosting live streams, and creating fan engagement campaigns. You should also use social media and other platforms to promote your YouTube content and drive more traffic to your channel.

Utilizing Analytics to Track Performance

Finally, make sure you're using YouTube's analytics tools to track your channel's performance and optimize your content strategy. You can see how many views and subscribers you're getting, where your traffic is coming from, and what types of content are performing best. Use this information to make informed decisions about your channel's direction and content.


Now that you know how to get an Official Artist Channel on YouTube, it's up to you to put these strategies into action. Remember that building a successful brand on YouTube takes time and effort, but with dedication and consistency, you can achieve great results. So start creating content, engaging with your audience, and growing your presence on YouTube today!

Written byPolina Bondarenko

Lina Cooper is a young up and coming pop songwriter, artist, producer, a graduate of Berklee College, a self-proclaimed Yellow Manic Pixie Dream Girl and a Ukrainian native currently residing in LA.